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Cross Market to Get More Clients & Conserve Capital
Are you spending hours on social networking sites, sending out monthly newsletters, and cold pitching but coming up short on prospective clients? Then it's time to change the way you market.
Take a look around at your business space. Imagine that it's a popular mall that generates a lot of foot traffic filled with other businesses who offer well defined products and services related to yours but not in competition with your company. Make a list of the businesses you see sharing mall space and customers with you. Then approach them to discuss forging a cross marketing relationship.
Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from pooling of resources to work together towards a common goal that makes partnering so effective. It reduces duplication of effort and helps ensure that the appropriate level of resources are available. The savings in time, money and expertise can then be reinvested into other projects.
Dynamic Cross Marketing Teams
Real Estate Professionals - Realtor, Mortgage broker, Closing attorney, Title company, Termite company, Home inspector, Home stager, Welcome wagon, Home insurance company, Security company.
Business Gurus - Podcasting consultant, Referral generation coach, Sales closing consultant, Branding consultant, Networking coach, Email marketing consultant, Affiliate marketing consultant, e-Book development consultant, Web copy consultant, video development consultant.
Personal Development - Diet coach, Fitness consultant, Skin care consultant, Image consultant, Wardrobe consultant, Body wrap clinic, Massage therapist, Hair stylist, Manicurist, Cosmetic dentist.
Put on your thinking cap and create your perfect cross marketing team.
Use Special Business Holidays to Maximize the Effectiveness of Your Cross Marketing Partnerships
June is Entrepreneur "Do it Yourself Marketing" Month, National Lady Lawyers Month, Rebuild Your Life Month
June 13 is Work @ Home Father's Day
July 5 is International Day of Cooperatives
July 17 is Get to Know Your Customers Day
July 20 - 26 is National Independent Retailers Week
July 29 - August 4 Single Working Woman's Week
August is Black Business Month, National Inventors Month, What Will Be Your Legacy Month
August 1 - 7 is Simplify Your Life Week
August 25 - 28 Minority Enterprise Development Week
August 1 is World Wide Web Day
August 25 is National Second-hand Wardrobe Day
September is National People Skills Month, International Self-Awareness Month, International Strategic Thinking Month, Self Improvement Month, Shameless Promotion Month
September 21 - 27 is Build a Better Image Week
September 22 is American Business Women's Day
October is Self Promotion Month, Women's Small Business Month, National "Gain the Inside Advantage" Month
October 6- 10 is Improve Your Home Office Week
October 12 - 18 Build Your Business with Business Cards Week
October 14 - 20 Getting the World to Beat a Path to Your Door Week
October 16 - 22 Celebrate Micro Small and Home Business Week
October 20 - 24 National Businesswomen's Week
8 Ways to Cross Market Like a Pro Using Special Business Holidays
- Team up with your cross marketing partners to capitalize on special business holidays by developing niche monthly business events.
- Put together a joint press release with quotes from all of your cross marketing partners to promote your special events. Post the press releases on your personal blogs (or newsletters) and web sites, social networking sites, online PR sites. Submit the press releases to your local media outlets 30 days in advance.
- Publish a specialty joint monthly audio newsletter with brief business tip columns provided by all of your cross marketing partners. The columns should contain content related to the special business holiday. Put a subscription button on all of your cross promotional partners web sites and blogs.
- Create a special discount or offer for your products and services that is only available to your cross promotional partners' clients.
- Purchase a branded domain. Set up a landing page that contains info about each of your cross promotional partners. Put the URL on advertising specialty items. Mail the item along with a thank you card to all of the participants of your events. The card should include the names and businesses of each partner.
- Give 10% discounts or freebies provided by your cross marketing partners to the individuals who sign up for your newsletter.
- Put together an infomercial that features you along with your cross promotional partners sharing tips and plugging your upcoming special events. Put the video on your cross promotional partners' web sites.
- List your company in WomenPartner International's partnering database to attract a continual source of business and professional women interested in cross marketing with you. You will receive discounts on WomenPartner International business partner matchmaking events and introductions to the women listed in the database.
June Cross Marketing Diva Boot Camp Announced!
Lunch hour Cross Marketing Diva Boot Camps will be conducted the first (Eastern Time Zone) and third (Pacific Time Zone) week of each month beginning in June for women who want to build a cross marketing campaign using video to capitalize on Entrepreneurs "Do it Yourself Marketing" Month. A videocasting expert will be brought in to educate participants on to how to put together a video. Reserve a spot for yourself today. More Info
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