Cross Marketing Consortium Launched to Help Women Prosper During & Beyond the Recession
The International Virtual Women’s Chamber of Commerce marked its 6th anniversary on April 30, 2008 with a relaunch and rebranding as WomenPartner International to reinforce its commitment to helping women think collaboratively instead of individually when it comes to growing their company sales to the million dollar range so they can accomplish their goal in a shorter amount of time.
WomenPartner International demonstrates partnering in action. It is a cross marketing consortium for seasoned women who want to fast track their company sales to the million dollar range in five years by leveraging the client base of complementary companies.
A consortium is an association of two or more individuals, companies, organizations or governments (or any combination of these entities) with the objective of participating in a common activity or pooling their resources for achieving a common goal. Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.
A consortium developed to foster cross marketing partnerships is the perfect marketing fusion. Business and professional women will spend less time and capital on marketing while increasing their profits and strengthening their county’s women in business market by cross marketing.
According to the Center for Women’s Business Research, less than 3 percent of the businesses owned by women generate $1 million or more in annual revenue.
WomenPartner International is introducing Project Smart Women Partner & Grow Rich! to help over 600 women make it to the million dollar mark in 5 years through the strategic use of cross marketing partnerships and Guerrilla marketing to get more clients without taking out loans and maxing their credit cards.
The business program will offer virtual and in-person business partner matchmaking events, business summits that focus on marketing to women in key metropolitan areas, niche cross marketing projects, monthly joint local and national PR opportunities, book interviews, annual award ceremonies, and more.
WomenPartner International is recruiting one woman per category from each state, Canada, and the UK who provide
- marketing
- PR
- accounting
- event planning
- sales coaching
- advertising
- business development
- e-business consulting
- publishing
- and business coaching
to seed Project Smart Women Partner & Grow Rich!.
WomenPartner International plans to make them the “go to” people in their state for business assistance to ride out the recession. They will be able to service each other’s client base and serve as a local resource for their women in business market.
Carefully constructed sub cross marketing clusters comprised of women who need the products and services provided by the core members will be developed for each metro area.
An example of a cluster: 10 women who provide beauty, health and fitness services (day spa, fitness club, hair salon, cosmetologist, plastic surgeon, gynecologist, etc.). They will service each other’s client base as well use the services of the core state group to market, advertise, promote, and more so they can increase their revenue.
The goal is to recession proof the companies participating in Project Smart Women Partner & Grow Rich! while helping other women recession proof their companies.
By the time all of the companies are in place for Project Smart Women Partner & Grow Rich!, WomenPartner International will have key contacts in 650 metropolitan areas in the US, UK, and Canada. Women will be able to create cross marketing partnerships throughout their state and then expand into other state metropolitan areas to strategically grow their client base.
WomenPartner International is conducting a partnership drive to fill its state partner spots for Project Smart Women Partner & Grow Rich!. If partnering with women to build your individual company into a multi-million dollar venture within 5 years; giving special events without any out of pocket expenses to build awareness of your company throughout your state and beyond; and weaving a network of related companies in your state who need your products and services to grow interests you, then you should become a partner company of WomenPartner International.
For more information on how your company get involved click here or download an application to lock in your spot.
